Social
For Pinterest and Instagram
Pins and posts should open a guide, not a homepage that makes someone start again.
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I use this page as the map for Pinterest and Instagram.
Each section points at guides that are already live. A pin or a post should link straight to that guide, with the tracking parameters below, so I can see which platform sent the visit. This page can go live before any pin exists.
Light
I write about lamps more than anything else. Start here when a pin is about evening light, a pendant, or a room that goes flat after dusk.
Rug
The rug guide I send people to is the sizing piece. Too small is still the mistake I see most.
Small space
These are the rooms where one size decision changes the whole plan: the living room, the dining table, and a garden that is not much bigger than a rug.
Tracking links
When you publish a pin or a post, use the guide URL and add these parameters. Pinterest and Instagram keep the query string when someone taps through.
A lighting pin:
https://vestados.com/blog/how-to-layer-light-so-a-room-works-at-night?utm_source=pinterest&utm_medium=social&utm_campaign=light
A rug post:
https://vestados.com/blog/how-to-choose-a-rug?utm_source=instagram&utm_medium=social&utm_campaign=rug
A small room uses the same shape, with utm_campaign=small-space:
https://vestados.com/blog/small-living-rooms-that-live-large?utm_source=pinterest&utm_medium=social&utm_campaign=small-space
Caption line
Put this in the first lines of a pin or a post caption. It does not replace the notice at the top of this page.
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